Eco-Minimalism

 

According to our investigation, only about 1/3 of the chemical fertilizers used during cultivation are absorbed by the crops. The remainder evaporates into the atmosphere or remains in the soil, which is in turn washed down to the underground water level.

The chemicals evaporated into the atmosphere foster the greenhouse effect.

The residual chemical fertilizer in the soil cause the soil to homogenize, acidify and harden, in turn preventing the plants from penetrating deep into the soil. This not only reduces the crop’s lifecycle and results in wastage, but also causes severe soil and water conservation problems.

The elements that seep through to the underground water level accelerate the growth of microorganisms and algae by providing the necessary nutrients; this in turn adversely impacts the nearby hydrology and ecology.

Natural ecological farming sets out with “Ecological balance” in mind and abides by the principle of “Giving back what was taken from nature”. Organic fertilizer licensed by organic certification institutions is applied only once at the end of the year, demonstrating the emphasis on attaining a compromise between man and nature.

We become more appreciative of the minimalistic style of objects in life and the understated elegance of “Less is more”. What about our diets?

 

 

 

 Fair Trade

 

According to statistics, the annual volume of imported tea of Taiwan has tripled in recent years; imported teas constitute more than 75% of domestic tea consumption in Taiwan. Where do the imported teas go?

Pay a visit to the tea procuring regions, and you will discover that traditional small to medium tea production plants are diminishing in number due to imported tea dumping. As a result, numerous tea gardens are gradually falling into disuse due to the lack of effective sales channels.

We intend to change the situation.

Through the approach of brand creation, Zenique guarantees purchases from contracted growers employing natural farming to produce teas that are licensed by organic testing institutions.

On the one hand, we want to establish consumer confidence in “100% organic tea produced in Taiwan” through stringent quality control. On the other hand, we hope to assist tea farmers to build a stable sales channel, so as to guarantee their income and invigorate the local economy.

We believe contract production is not merely a mutual partnership, but also an important relationship between people and product, nature and the local community.

100% produced in Taiwan, organic, safe, with mutual trust and benefits, this is the new Taiwanese tea envisioned by us.